A Top-Selling Asics Running Shoe, NovaBlast, Gets Unique Midsole Update

BusinessSportsMoneyA Top-Selling Asics Running Shoe, NovaBlast, Gets Unique Midsole UpdateByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorMay 29, 2026, 06:00am EDTThe new Asics NovaBlast 6 launches July 1. AsicsAsics took a step forward in redesigning one of the brand’s top-selling running shoe lines. As the Japanese footwear maker unveils the NovaBlast 6, a trainer known for energy and bounce, a completely fresh approach to forefoot cushioning gives the familiar fit and feel of the franchise a technological upgrade. The new shoe, releasing July 1 in the United States, will feature what the brand calls an FF Turbo Squared trampoline pod. “The NovaBlast franchise has been known for its energetic running experience, so with this update, we aimed to upgrade our energy,” Paul Lang, Asics senior manager for global performance run product, tells me.To make it happen, Asics cored out the entire forefoot of the midsole, giving a “full contact experience from the top of the foot, all the way down to the outsole of the shoe, allowing the foot to compress this trampoline pod and improve an elevated running experience from previous versions.” The new Asics NovaBlast 6. AsicsLang calls this new two-piece midsole the “key to our new running experience.”By creating a technical two-piece midsole, Asics says the runner’s foot gets full contact on the FF Turbo Squared cushioning material. The piece of technology embedded in the midsole takes up nearly the entire forefoot area and then drops down into a somewhat conical shape as it reaches the outsole. MORE FOR YOUMORE: Asics Expands Blast Running Shoes With New Foam And Two New Styles“The NovaBlast franchise is known for its fun, bouncy ride, so we really focused on enhancing that underfoot experience with the FF Turbo Squared forefoot,” Lang says. “This high-performance foam helps to power the experience.” A v...