59,000 runners, 93,024 energy gels and £100m for charity: the London Marathon is booming

The prodigious growth of running clubs, fuelled by young women, has seen the popularity of the event sky-rocket

There is always magic in the air on a London Marathon morning. But this year the event promises to dazzle and soar more than ever. A world-record 59,000 people will take part in Sunday’s race, raising close to £100m for charity while swallowing 93,024 Lucozade gels from Greenwich to the Mall. There are also whispers of a men’s world record attempt. But the biggest noise of all is coming from those hailing a new golden era of running.

The numbers are astonishing. The facts indisputable. More than 1.1 million people entered the ballot for this year’s race – 750,000 more than four years ago. Notably, a third of those were in the 18-29 category, with female entrants making up the biggest percentage of those under 30.