Turns out marmalade won't have to be renamed despite Reform claims

EXCLUSIVE: Major update over marmalade being renamed after Reform claimsIt had been claimed the much-loved British breakfast staple would have to be re-badged 'citrus marmalade' or 'orange marmalade' in order to comply with a new EU directiveCommentsNewsMikey Smith Deputy Political Editor in Dallas, Texas and Alexander Brown Assistant Political Editor12:35, 04 Apr 2026Updated 12:38, 04 Apr 2026View 2 ImagesPaddington Bear can still call it orange marmaladeMarmalade will not have to be renamed due to EU rules, despite claims from senior Tory and Reform politicians.‌It had been claimed the much-loved British breakfast staple would have to be re-badged "citrus marmalade" or "orange marmalade" in order to comply with a new EU directive.‌It follows Keir Starmer moving to align Britain more closely with Brussels to boost trade, and help secure Europe in the face of an increasingly volatile United States.‌READ MORE: Brexit deal signals major change for Marmalade under EU rulesREAD MORE: Supermarket marmalade named best in UK beating Tiptree — and it's less than £2View 2 ImagesMarmalade could be renamed in shops(Image: Design Pics Editorial/Universal Images Group via Getty Images)It had led to a furious backlash, with Reform UK business spokesman Richard Tice telling the UK "hands off our marmalade!”. Dame Priti Patel, the shadow foreign secretary, had said: “Labour is now attacking the great British marmalade!".‌However, the new rule, Directive (EU) 2024/1438, would not apply to marmalade sold in the UK. And in any case, almost all marmalade sold here is already labelled "orange marmalade", including Robertson's Golden Shred, by far the biggest brand on supermarket shelves, as well as fancier brands like Mrs Bridges and Wilkin and Sons.A Government source told this newspaper: "This isn’t such a sticky situation after all. The only ‘marmalade madness’ is the Tories and Reform boiling over with rage a...