There's No Such Thing As Brain Honey

InnovationCybersecurityThere's No Such Thing As Brain HoneyByEmma Woollacott,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Emma Woollacott is a freelance journalist Follow AuthorApr 21, 2026, 08:51am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Pot of honeygettyFalse reports - including a fake CNN screenshot - are circulating on social media, claiming that a product based on honey can cure Alzheimer's disease.Under names such as Brain Honey, Mind Boost, Brain Vex or Memopezil, scammers are touting products said to be able to reverse the symptoms of Alzheimer's disease or dementia - often with claims that they've been endorsed by Bill Gates.Some reports also cite other celebrities, including Steve Martin, Samuel L. Jackson, Chris Hemsworth, and news anchor Savannah Guthrie, as having endorsed the products.But, said fact-checking site Snopes, "We found no evidence that Gates created, endorsed or sold products marketed under names such as 'Brain Honey', 'Mind Boost' and 'Memopezil'. Rather, the ads and landing pages matched a familiar scam pattern of using Gates' name and image to draw people into long sales pitches for unproven supplements."Most posts kick off by describing a 'natural remedy' consisting of honey combined with blueberries, cocoa, coffee or other foods, but then go on to push paid-for products."A new discovery what's needed to stop brain degeneration to Alzheimer's disease," reads one Facebook post. "It is opposed by established medicine. Is it any good? Is this a scam? Well Bill Gates has funded the research."This post links to a fake report that Harvard has endorsed similar claims. It's received tens of thousands of approving comments - although the sheer number of these indicates that they're probably fake. Other posts...