That discount at the pharmacy counter may pack hidden costs

HealthWatch That discount at the pharmacy counter may pack hidden costs .chip { background-image: url('/fly/bundles/cbsnewscore/images/chip-bgd/chip-bgd-healthwatch.jpg'); } By Rachel Spears May 7, 2026 / 5:00 AM EDT / KFF Health News Add CBS News on Google Next time you go to the pharmacy, you might be offered a coupon on your prescription drugs. While it may sound like a great deal — with the prospect of saving hundreds of dollars — the decision to accept it is complicated, especially for people with insurance.Even as prescription drug costs rise, patients with commercial insurance have slowed their use of manufacturer-sponsored drug coupons in recent years, according to a study published April 6 by the Journal of the American Medical Association.Manufacturers are offering just as many of them, "but still, we see a lot of affordability issues among this commercially insured population," said So-Yeon Kang, the study's main author, who is an assistant professor of health management and policy at Georgetown University."Patients are at the intersection and battle place between these payers and manufacturers," she said.Drug manufacturers distribute copay coupon cards to consumers online or in person at the pharmacy counter. These manufacturer-sponsored coupons are not the same as discount card services from companies like GoodRx, which negotiate lower bulk pricing for prescription drugs, then pass those savings along to the consumer.Manufacturers issue the coupons to keep their drugs competitive by offering patients short-term savings. Consumers pay less out-of-pocket, often for brand-name drugs. This encourages patients to use the brand-name version of the drug, even when a cheaper, generic version might be available.Some insurers say this unfairly puts them on the hook for pricier drugs. They say monthly premiums are higher as a result, punishing consumers and patients, not the manufacturers. So, should you use manufacturer-sponsored prescription drug cou...