Pacsun CEO Shares A Retail Reinvention Story Rooted In Community, Culture, And Collaboration

BusinessPacsun CEO Shares A Retail Reinvention Story Rooted In Community, Culture, And CollaborationByForbes Books Press Release Official,Forbes Books Author.for Forbes Books NewsAUTHOR POSTExpertise and opinions of authors published by ForbesBooks. Imprint operated under license. | Paid ProgramMay 12, 2026, 07:00am EDTPacsun CEO Brieane Olson releases “Co-Created: The Cultural Strategy That Redefined Pacsun” with Forbes Books. ISBN-13: 979-8887508078FORBES BOOKSNEW YORK (May 12, 2026)—Co-Created: The Cultural Strategy That Redefined Pacsun by Brieane Olson is now available on Amazon and at major booksellers. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes.In Co-Created, Pacsun CEO Brieane Olson shares the inside story of how a legacy retail brand reemerged as a cultural force by rethinking the relationship between the brand and its consumers. Eschewing traditional top-down strategies, Olson outlines how Pacsun advanced a co-creation model, inviting its community to actively shape the brand’s identity, products, and storytelling.With an incisive perspective, Olson details how the company aligned its merchandising, marketing, and partnerships with the values and behaviors of Gen Z. From creator-led campaigns and viral social commerce moments to purpose-driven initiatives, Olson’s work illustrates how cultural relevance can be built intentionally and scaled across an organization.“The answer to how Pacsun became a cultural force lies in our commitment to our purpose,” Olson said. “Pacsun seeks to inspire the next generation of youth, building community at the intersection of fashion, music, art, and sport. Our transformation is the realization of a vision to inspire, innovate, co-create, and take action alongside the communities we serve.”Co-Created is a clear framework for leaders navigating disruption: prioritize listening, empower communities, and integrate cultural insights into decision-making at every level. Olso...