Netflix launches a standalone app for kids’ games

THIS WEEK ONLY: Save close to $500 on your Disrupt pass. Offer ends April 10, 11:59 p.m. PT. Register here. Save up to $680 on your Disrupt 2026 pass. Ends 11:59 p.m. PT tonight. REGISTER NOW. TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIApps EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest Netflix launches a standalone app for kids’ games Aisha Malik 11:21 AM PDT · April 6, 2026 Netflix is launching a new standalone app for kids’ games called Netflix Playground, the company announced on Monday. Netflix Playground is available as part of a Netflix subscription, and doesn’t have any ads or in-app purchases. Netflix says the app gives children access to an “ever-growing” library of games for kids. Netflix Playground is launching with titles featuring characters from popular kids’ shows. The app, which is designed for children ages eight and under, is now available in the U.S., Canada, the U.K., Australia, the Philippines, and New Zealand. It will roll out worldwide on April 28. The app is available on both iOS and Android. It can be accessed offline without a mobile or Wi-Fi connection, which the company says makes it the “perfect companion for long airplane rides or grocery trips.” For example, one game is titled “Playtime With Peppa Pig,” and sees players “jump into Peppa’s world with a collection of playful activities.” There’s also a “Sesame Street” game where players practice matching with memory cards or coordination with connect-the-dots. Other titles include “Let’s Color,” “Storybots,” “Bad Dinosaurs,” and more. “We’re building a world where kids can not only watch their favorite stories, they can step inside them and interact with their favorite characters,” said John Derderian, Netflix Vice President of Animation Series + Kids & Family TV, in a press release. “We’re creating a seamless destination for discovery, learning, and play. Whether it’s reuniting with Hank and the ‘Trash Truck’ crew for new adventures or making a smoothie with ‘Peppa Pig,’ watching and playing on Netflix can be the fun and easiest part of every family’s day.” Netflix first launched games in 2021 and had ambitious plans for the space, but has since dialed them back after its titles failed to gain traction. The streaming giant has also shut down several video game studios like Boss Fight, Spry Fox, and an AAA studio. Techcrunch event This Week Only: Up to $482 savings for Disrupt 2026 Offer ends April 10, 11:59 p.m. PTYour next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to secure these savings. This Week Only: Up to $482 savings for Disrupt 2026 Offer ends April 10, 11:59 p.m. PTYour next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to secure these savings. San Francisco, CA | October 13-15, 2026 REGISTER NOW Late last year, Netflix forayed into TV gaming with a slate of new party titles meant to be played in groups, including TV versions of Tetris and Pictionary. The company has also said it will prioritize cloud gaming, but has noted that it’s still in the early stages of these plans. Aisha Malik Consumer News Reporter Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal. April 30 San Francisco, CA StrictlyVC kicks off the year in SF. Get in the room for unfiltered fireside chats with industry leaders, insider VC insights, and high-value connections that actually move the needle. Tickets are limited. 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